No two elections are alike. Even when the candidates are the same in a given race, new issues emerge, new voters are registered, and old voters die off or move away.
Last year I got 4% in a in a year when the big issues were the toll road lease and the war in Iraq. State representatives have no control over the latter, and I happened to agree with Phil GiaQuinta on the former. So I really did not have an issue to campaign on. People were very focused on whether or not Democrats would control Congress and the state legislature.
This year, people are more concerned about the issues than party affiliation. There have been a lot of cross party endorsements. So one challenge is to reach out to voters who agree with us on the issues. We have been working towards that goal by canvassing, attending candidate forums, and through this blog. We have been getting media coverage; much more than was possible when I was the only Libertarian candidate in NE Indiana. We have been raising money and spending it on advertising.
The other challenge is getting people past the idea that we can't win. This post is one step towards ending that cycle. Libertarians have won city council races in Indiana before. This is our first council race in Fort Wayne, this is our chance to show everyone what we can do.